At PLAID, we believe working with us should abide by the 4 Es principle: easy, efficient, effective and entertaining.

Easy
We always do our best to make working with PLAID easy. From the initial proposal to the final deliverable, we make sure that projects are on target, clients up-to-date on the status of any project and timelines kept to. We are proactive, organized, accountable and responsive. With PLAID, the only surprise comes from realizing even more value than originally expected. You will always know your project is in good hands.

Efficient
PLAID prides itself on being efficient. This means not only efficiently undertaking projects, but also devising the most efficient solutions for our clients to achieve their business objectives. We do not believe in wasting your time or money.

Effective
The ultimate measure of PLAID’s success is providing effective solutions for our clients. We do not see our work ending at the delivery of a presentation or the hand-off of a report. We make sure that any strategy, idea or finding can be carried through to its effective implementation. We help you to make it happen.

Entertaining
Finally, at PLAID we realize we are in the communications business, not only research and strategy. Just because strategies can be complex and findings detailed does not mean they have to be boring. We tailor our presentations to be captivating and usable for all facets of an organization, from the most process-oriented to the most creative. We strive to always fascinate and entertain.